What to post on your Google Business Profile every month

Show off your current projects

The best way to build trust is to show people that you are actually doing the work. If you are a plumber in Katy or a landscaper in Sugar Land, take a quick photo of the finished job before you pack up your truck. People love to see the transformation from a problem to a solution.

When you post these photos, write a short caption about what you did. You do not need to get fancy with the words. Just describe the service and mention the neighborhood. This helps local folks see that you are active in their specific part of town.

• A photo of a completed project from this week
• A short description of the problem you solved
• The name of the Houston neighborhood where you worked
• A clear photo of your team in uniform on the job site

Answer the questions you hear every day

Every business owner gets asked the same five or ten questions by almost every new customer. Instead of just answering them on the phone, turn those answers into posts. This saves you time and helps your customers feel informed before they even call you.

If people always ask about your turnaround time, what brands you carry, or how your pricing works, put that information front and center. It shows you are helpful and transparent. It also gives Google more text to read so it understands exactly what your business offers.

• Explain your typical process for a new customer
• List the top three brands or materials you trust most
• Clarify your service area boundaries in the Houston metro
• Answer a question about seasonal maintenance or care

Introduce the faces behind the counter

People in Houston prefer to buy from people, not from faceless corporations. Use your Google profile to introduce your staff or even yourself. A photo of your team smiling in front of your building goes a long way in making a stranger feel comfortable about visiting your shop.

You can share a small win, like a team member celebrating a work anniversary or finishing a new certification. It makes your business feel human and approachable. When a customer walks in and recognizes a face from a photo they saw online, you have already started building a relationship.

Share timely updates and holiday hours

Houston weather can be unpredictable, and holidays often change your regular routine. Use the update feature to let people know if you are closing early for a holiday or staying open late for a special event. Nothing frustrates a customer more than driving across town only to find a locked door.

Even if your hours are staying the same, a quick post saying We are open and ready to help this Labor Day weekend gives people peace of mind. It confirms that your information is current and that you are paying attention to the details.

• Confirm your hours for the upcoming holiday
• Share a weather-related update if it affects your service
• Post about any local community events you are sponsoring
• Announce a temporary change in your parking or entrance

Highlight a specific product or service

Many owners make the mistake of trying to talk about everything they do in one post. It is much better to focus on one specific thing each time. If you run a bakery, focus on your sourdough one week and your cookies the next. If you are a roofer, talk specifically about storm damage repairs.

This approach allows you to go into a little more detail. You can explain why a certain product is better than the competition or why a specific service is necessary this time of year. It keeps your feed varied and interesting for anyone scrolling through your profile.

• A close-up photo of a popular product
• A few sentences on why this service is a customer favorite
• A reminder of a seasonal service that people often forget
• Information about a new addition to your inventory