Houston Local SEO & Website Case Study
Doggie Bone Dog Care
My Social Deals worked with Doggie Bone Dog Care to strengthen the company’s website, technical SEO foundation and local search presence while preserving the personality and messaging of the existing brand.
The project brought together website optimization, service architecture, local SEO, bilingual content, mobile performance, accessibility and technical improvements designed to make the business easier to understand, easier to navigate and better structured for search engines.
- Website Optimization
- Technical SEO
- Local SEO
- On-Page SEO
- Service Architecture
- Bilingual Experience
- Mobile Optimization
- Accessibility
Project Overview
Doggie Bone Dog Care is a Houston-area pet care company providing personalized dog walking, pet sitting, daycare, boarding and related pet care services.
The project focused on strengthening the website’s technical foundation, organizing its services and local relevance, improving mobile performance and accessibility, and creating a clearer digital experience for both English- and Spanish-speaking visitors.
A Clearer Digital Experience
The Doggie Bone website experience centers the company’s personality and its “It’s all about the dog!” philosophy while giving visitors clear pathways to services and the next step.
The homepage brings together the company’s branding, trust messaging, primary navigation, contact information and service-focused calls to action in a clean, approachable experience.
From a 64 SEO Audit to 100/100
At the start of the project, Doggie Bone Dog Care’s SEO audit score was approximately 64/100. Following the website and technical SEO work, the current SEO audit scores the site at 100/100, with 0 critical issues, 0 warnings and 20 passed checks.
Recorded Starting Audit
~64 / 100
Recorded at the start of the project
Current Verified Audit
100 / 100
Current supplied SEO test result
SEO Audit Score Improvement
+36 points
SEO audit score only
Critical Issues
0
Warnings
0
Passed Checks
20
Current Verified Audit
Initial score based on the project audit recorded at the start of the project. Current score shown from the supplied SEO testing result. No historical audit screenshot has been recreated. The improvement was identified through the same SEO audit process we run for other clients. The 36-point improvement refers only to the SEO audit score and is not a measurement of rankings, traffic, calls, bookings, customers, conversions or revenue.
Building a Stronger Technical SEO Foundation
The current audit result reflects technical and on-page work carried out across the site. Page structure and heading hierarchy were organized so each page presents a single clear topic, metadata was written per page, canonical URLs were implemented, and structured data was added to describe the business and its pages.
Alongside that, the service content was organized into distinct areas of care, internal site structure was tightened so those pages link together sensibly, images were optimized and delivered responsively, and mobile layout and performance work was carried out. Meaningful website imagery was also audited for appropriate descriptive alt attributes as part of the accessibility and technical cleanup.
Making Services Easier to Understand
Doggie Bone’s services are organized into clearly defined areas of care so visitors can quickly understand the different ways the company can help.
The service structure also gives search engines clearer context about the company’s individual offerings rather than treating every service as one generic pet-care topic.
- Dog Walks
- Overnight Pet & House Sitting
- Timed Drop-Ins
- Meals with a Walk
- Pet Taxi
- Daycare
- Boarding
- Tailored Concierge Care
Built for Local Houston Search
Doggie Bone Dog Care serves Houston-area communities including Bellaire, Meyerland, West University and Westbury.
The website’s local SEO foundation establishes clearer geographic context around those communities: service and location relevance is expressed in page content, headings and metadata rather than left implicit, and the business information presented on the site is consistent so search engines can associate the company with the areas it actually serves. This is the same approach we apply across our Google Maps and local SEO work for Houston-area businesses.
English & Spanish Website Experience
The website supports both English- and Spanish-speaking visitors with a Spanish-language experience that carries the Doggie Bone brand, navigation, messaging and service information across both versions of the site.
This gives Spanish-speaking visitors a clearer way to explore the business and understand its approach to pet care without changing the personality of the brand.
English
Spanish
English
Spanish
Keeping the Brand’s Personality Front and Center
The website was optimized without losing the personality that makes Doggie Bone distinctive.
The company’s “It’s all about the dog!” philosophy remains central to the experience, supported by content explaining personalized care plans, secure leash handling, unrushed walks, home security, emergency preparedness and detailed visit updates.
The goal was to strengthen the digital foundation while preserving the company’s existing voice and approach to pet care.
Designed for the Mobile Experience
The mobile experience keeps the Doggie Bone identity, trust messaging and primary content clear on smaller screens while simplifying navigation for visitors using phones.
Responsive image delivery, mobile layout work and performance optimization help support a more efficient mobile experience without changing the site’s visual identity.
Current Mobile Performance
The current mobile performance test shows a Performance score of 87, with perfect 100 scores for Best Practices and SEO. The test recorded a 2.8-second First Contentful Paint, 3.1-second Largest Contentful Paint, 0 ms Total Blocking Time, 0.017 Cumulative Layout Shift and a 4.6-second Speed Index.
Performance
87
Mobile Lighthouse score
Accessibility
88
Best Practices
100
SEO
100
First Contentful Paint
2.8 s
Largest Contentful Paint
3.1 s
Total Blocking Time
0 ms
Cumulative Layout Shift
0.017
Speed Index
4.6 s
Performance results shown are from the current mobile test supplied for this case study. Lighthouse/PageSpeed results can vary between test runs and testing conditions.
Accessibility & Image Optimization
As part of the site’s technical cleanup, meaningful imagery was reviewed for descriptive alternative text, strengthening accessibility while also giving search engines clearer context about visual content.
Decorative and functional imagery continue to follow appropriate accessibility practices rather than relying on repetitive or keyword-stuffed descriptions.
Project Outcome
The finished Doggie Bone Dog Care project brings website optimization, technical SEO, service architecture, local search structure, bilingual content, accessibility and mobile performance together into one cohesive digital presence.
The current site now records a 100/100 SEO audit score, compared with the approximately 64/100 project audit recorded when the work began.
That measurable 36-point improvement reflects the site’s SEO audit performance and should not be presented as a direct measurement of traffic, rankings, leads, bookings, customers, conversions or revenue.
- Website Optimization
- Technical SEO
- Local SEO
- Service Architecture
- Bilingual Experience
- Accessibility
- Mobile Performance
Visit the Client
You can see the finished site live at Visit Doggie Bone Dog Care.
About This Case Study
This project was completed and documented by My Social Deals LLC, a Houston digital marketing company specializing in website design, SEO, AI search optimization and social media.
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