Supporting service
Website Redesign in Houston
A website redesign rebuilds an existing site's design, structure and content while protecting the search visibility it has already earned. The technical half of the project matters as much as the visual half: URL mapping, permanent redirects, preserved content, and indexing verification after launch.
Redesigns are the most common way local businesses accidentally lose rankings. Done carefully, a redesign usually improves search performance rather than resetting it.
Who it is for
Is this the right fit?
- Businesses with a dated site that still gets meaningful search traffic
- Owners on a platform that has become slow, fragile or expensive to maintain
- Companies that changed what they sell and whose site no longer describes it
- Anyone who redesigned recently and watched traffic fall afterward
Problems this work solves
The last redesign cost you rankings
New URLs without redirects, deleted pages that were ranking, content trimmed for visual balance. Traffic drops within weeks and nobody connects it to the launch.
The site no longer matches the business
You added services, dropped others, changed your service area. The site still describes the company you were four years ago.
Maintenance is a fight
Every small change needs a developer or breaks something. That cost compounds quietly for years.
It cannot be made fast
Some page builders and themes carry so much overhead that no amount of optimization gets Core Web Vitals into good territory.
What is included
Pre-launch protection
- Full inventory of existing URLs and their current traffic and rankings
- A page-by-page keep, merge, rewrite or retire decision
- A complete 301 redirect map for every changed URL
- Preservation of content that is currently earning visibility
Rebuild
- Improved structure with a dedicated page per service
- Mobile-first, fast, accessible build
- Refreshed design in your existing brand
- Rewritten copy where the old copy was underperforming
Launch
- Staging review and cross-device testing before go-live
- Redirect verification and broken link sweep
- Sitemap resubmission to Google and Bing
- Analytics and conversion tracking carried over intact
Post-launch
- Index coverage monitoring for the first weeks
- Search Console error watch
- Ranking comparison against the pre-launch baseline
How the work runs
Before anything changes, we record what currently ranks, what gets traffic and what converts. Without a baseline you cannot tell whether the redesign helped.
URL map, redirect map, content decisions and new structure, agreed in writing before design begins.
The new site is built on staging and tested across devices, with redirects in place before launch rather than after.
Go live, verify indexing, then monitor closely for the first several weeks and correct anything that slipped.
Expectations
What you can realistically expect
- A brief settling period after launch is normal while search engines recrawl.
- With redirects handled properly, rankings usually recover within weeks and often improve.
- Speed, accessibility and conversion improvements are measurable right away.
- Content we retire because it was thin may cost a small amount of low-value traffic. That is intentional, and we will flag it first.
Pricing
How this is priced
Redesigns are quoted after we see the current site. If a targeted repair would get you most of the benefit for a fraction of the cost, we will recommend that instead.
Our published pricing covers search work: a $1,599 SEO setup and $899 per month for ongoing management. Everything on this page is quoted separately after a review, so you are paying for the scope your business actually needs.
Industries
Related industry pages
Search behavior changes by trade. These pages cover the specific questions, local factors and page types that matter in each one.
Related services
Work that connects to this
Visibility, content and conversion are the same job seen from three angles. These are the pieces that most often sit next to this one.
Read more
Guides on this topic
Plain explanations of the same work, written for owners rather than marketers.
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Should a redesign or SEO come first?
Audit first, always. If the current site is technically sound, do SEO first and get returns sooner. If the platform is holding everything back, redesign first, but build the SEO requirements into the redesign brief rather than treating them as a later phase.
Will I lose my rankings?
Not if URLs are mapped and redirected properly and ranking content is preserved. Losses happen when a redesign is treated as a purely visual project.
Can we keep our current domain and email?
Yes. Domain and email stay exactly as they are unless you ask otherwise.
How long does a redesign take?
It depends on site size and how fast content and photos come together. Content gathering is usually the bottleneck, not the build.
Who is behind this page. Written and maintained by the My Social Deals team in Houston, Texas. My Social Deals LLC handles SEO, AI search optimization, social media and website work for Houston-area businesses. Questions about anything here can go through the contact page.
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