Caricatures Plus

Homepage Transformation

A complete homepage redesign focused on stronger visual hierarchy, clearer messaging, mobile usability, and a more prominent booking path—while preserving the personality and recognizable artwork of the Caricatures Plus brand.

The original website screenshot also shows that visitors were directed toward a separate mobile-friendly version of the site. The redesigned site uses a single responsive experience instead.

Before

After

Logo & Brand Refresh

The project also included a visual brand refresh. The original text-based Caricatures Plus identity was developed into a more distinctive logo that better reflects the personality of the business and the art of caricature. The updated branding established the colors, typography, and visual direction carried throughout the redesigned website, creating a more consistent and recognizable customer experience.

Before

After

Booking Experience

The original booking form was rebuilt into a clearer, more structured inquiry experience. The redesigned form gathers the key event details needed to evaluate availability and prepare a quote, while giving customers clear expectations about what happens next and a prominent path to submit their request.

Before

After

Artist & Brand Story

The original artist page combined Martin’s biography, photos, and artwork into a single dense page. The redesign separates the content into a more visual artist experience and a dedicated About page, giving visitors a clearer introduction to Martin, his experience, personality, and different presentation styles while making the content easier to explore.

Before

After

Gallery Architecture

The original site presented much of the portfolio through a single thumbnail gallery. The redesigned site organizes real event photography and caricature examples into dedicated galleries for schools and colleges, family celebrations, corporate events, and community events. This creates a more useful browsing experience while giving each major event category its own relevant, crawlable content.

Before

After — Event-Specific Gallery Architecture

Pricing & Service Clarity

The redesigned site gives prospective customers clear starting-price information, explains what is included, identifies available add-ons, and provides a direct path to request a customized quote. This helps visitors understand the service before beginning the booking process while still allowing pricing to reflect the specific needs of each event. The custom-printed caricature paper is one example of an available add-on presented clearly.

New Website Feature

Technical SEO: From Approximately 62 to 95

At the start of the project, the site’s SEO audit score was approximately 62/100. Following the website rebuild and technical SEO optimization, the current Search Engine Land / Semrush SEO Check scores CaricaturesPlus.com at 95/100, with 0 critical issues, 2 warnings, and 20 passed checks.

Initial score based on the project audit recorded at the start of the redesign, using the same technical SEO audit checks we run for other clients. Current score shown from the Search Engine Land / Semrush SEO Check.

Current Mobile Performance

Current mobile measurements from Google PageSpeed Insights / Lighthouse for CaricaturesPlus.com. These are current measurements only, not a before-and-after comparison.

Project Outcome

The finished project brought Caricatures Plus’ branding, website experience, booking process, portfolio presentation, pricing information, technical SEO, and performance into one cohesive digital presence.

• Brand Identity
• Website Design
• Responsive UX
• Booking Experience
• Content Architecture
• Technical SEO
• Performance Optimization